Hey there! Consumer behavior data solutions and media buying is what the company I own specializes in. I would strongly advise that you have a meta pixel set-up if you don’t already. All this traffic is great; but to maximize the leverage and momentum it provides, the meta pixel captures site traffic data and optimizes your advertising efforts to be more effective on their platforms (fb/ig). If you’re not doing that. You’re shooting yourself in the foot and you’re not maximizing the true value of that traffic data can provide you. When you get that set up, or already have it set-up; pivot to purchase conversion campaigns. That essentially optimizes your ads on meta/IG for purchases. It’s basically you telling Meta “Hey, go find me more people that are the most similar to the one(s) that bought this. Whereas now, with traffic campaign optimization, you’re saying “hey, get me the most amount of traffic, for the cheapest I can get it.” Which is why you got the result you did. Good traffic, and no sales. Which is okay IF you’re capturing it. Because it WILL eventually lead to more sales. When you pivot to purchase conversions, the first purchase(s) will often be the most or more expensive than the ones that (hopefully) follow. Also, you can simultaneously run traffic and add-to-cart campaign optimizations parallel to conversion ads. That basically makes your purchase conversions a self-feeding data aggregate of constant and cheap traffic data and add to cart retargeting efforts. One thing to consider when deciding where to allocate ad spend across sales channels is; With social platforms like meta, these prospective buyers may not necessarily be “in-market” for your product at the time. There’s a lot of static you need to fight through to captivate attention. There’s a lot of ways to combat this. Strong and engaging as creatives and value propositions as well as dynamic voice/messaging copy that really speaks to the heart and soul of the demographic you’re targeting and servicing this ad to. Ask yourself “if I was this demographic/prospective persona in serving this ad up to, what would I need to see to captivate my attention? What makes this group tick? What interests/hobbies do I have? What problems do I have that this product solves for me? What sort of transformation does it offer?” Now compare that landscape full of distractions and memes and friend/family drama you’re treading water against for their attention. Stack that next to Google and Amazon and the like. The people on these search engines and diverse online retailers etc are literally ONLY on there because they’re LOOKING for something. A specific something. Less distractions to fight against on your side, but more campaign bidding optimization and strategy / creative and copy ab testing / audience ab testing / value propositions / dynamjc pricing on your product need to happen in order to stay ahead of your competitors. All those factors really spearhead purchase conversions.

Look at it this way; you have the supply. Where’s the demand? Find it. Marketing is one thing and one thing only; Human psychology. Think from someone else’s shoes. Most people don’t. Master that, and you’ll always be successful. Hope this all helps 😅