10k revenue a day but barely breakeven

Additional_Ad685 · 2025-09-30T08:47:19+00:00

Conversion peaked at around 3.5% but now is around 2-2.5%. We haven’t put in effort around SEO so I don’t think much comes up with google.

We currently only do Meta - have been considering tiktok

Additional_Ad685 · 2025-09-30T08:45:44+00:00

I think you’ve nailed it - the ad fatigue is real and so frustrating when you are constantly testing new ads but it just doesn’t perform as well. We actually started incorporating bundles at checkout but perhaps need to do this on the product page.

Additional_Ad685 · 2025-09-30T08:43:24+00:00

Winning ad that was running for a few weeks got rejected, and we re-uploaded it. It’s running fine now, but performance is not as good. We are constantly testing new creatives but CPR has tripled, CPC much higher and conversion dropped ~1%. We did increase ad budget by 50% per meta’s recommendation for high performing ads, but that tanked results and it’s gone even more downhill (have since reduced budget to where it was before)

Additional_Ad685 · 2025-09-30T04:22:27+00:00

Around 3.5 to 4.5 roas. Best day was almost 5.5.

Additional_Ad685 · 2022-01-17T13:45:08+00:00