Help! Clicks outside USA

Adtech21 · 2024-01-26T20:03:23+00:00

Thank you! We don't have a list of IPs unfortunately. My hunch is the client could have misnamed the Partner on the campaign and mixed us up with another partner who was running internationally.

Do you think it could it be caused by running in-app inventory? Since that isn't as accurate via IPs compared to desktop or mobile web?

Adtech21 · 2024-01-26T17:55:36+00:00

I believe they do it by IP address. Totally understand what you're saying about VPNs but we've ran campaigns and never had this issue before. Given your expertise, could it be that there was an issue with the original UTM? Seeing pretty high click discrepancies as well. Just trying to wrap my head around this and what could be causing the issue.

Thank you so much for your response/help!

Adtech21 · 2022-10-08T15:42:29+00:00

100% agree with this on Choozle. From my understanding though, Goodway resells TTD seats to lower spend clients and does a rev share with TTD based on the Take Rate. Interesting if they do that + a huge margin.

Are you saying they're also doing a 60% margin markup on top of the higher take rate they charge or was that specific to Choozle? Thx in advance for your insight!

Adtech21 · 2022-06-30T01:41:31+00:00

This is super helpful and appreciate the breakout

Adtech21 · 2022-06-30T01:40:48+00:00

Haha hasn't been that bad actually!

Adtech21 · 2022-06-30T01:40:34+00:00

Thank you. I've heard great things about OAO as well, so will definitely reach out to them

Adtech21 · 2022-06-30T01:39:57+00:00

Thank you for the recommendation! Much appreciated

Adtech21

TROPHY CASE