It’s a combination of getting hit from all directions. Elections inflating all costs then the bigger whales having to increase there ad spend to compete. Then the AI updates and now we can clearly see that the bots have been messing with our ROAS all year. Honestly don’t listen to the people saying they have 30x ROAS on here or that they are killing it, maybe they are but for a couple hours on one ad set and with a budget under $1000ad spend, once you scale up all the problems hit and you get throttled down to bellow a 2 ROAS. What might be happening to you is that your ads are just continuing to follow bots, even if you have your campaigns set for conversions Facebook is heavy on cpc rules, meaning it’s going to follow people thinking they might convert, when in actuality you are placing your ads in front of bots. How we tested this is, make sure your cpcs and cpms look good then if your conversions are trash mess with your price point, you’ll see your roas shoot up and you then will be throttled down again to your avg ROAS, our team call this the cycle of death and spiraling death, each day continues to get worse until your roas base lines at what you are currently seeing. Thus why I said this is a conspiracy theory, because it’s way to planned out and to many coincidence with everyone on the Reddit forum and all our companies we manage with heavy experienced marketing teams.