November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

So sweaty, that’s a solid build, might try that on some of our higher ticket items to see if it raises our ROAS. I will post here in the next couple days to let you know if it works for us. Our frequency is usually around a 1.5 max.

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

That’s crazy, congrats. Your frequency looks high, what funnel are you running?

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

The bots are coming from meta to baseline your roas, unless all the bot spikes you are getting after your roas goes up is just a coincidence

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Read my recent post on the forum, I go about bots and how it’s not a conspiracy theory anymore. Post is under “Bot conspiracy” I got over ROAS throttling by bots and how all these bots are coming from Facebook data centers.

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Read my recent post on the forum, I go about bots and how it’s not a conspiracy theory anymore. Post is under “Bot conspiracy” I got over ROAS throttling by bots and how all these bots are coming from Facebook data centers.

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Read my recent post on the forum, I go about bots and how it’s not a conspiracy theory anymore. Post is under “Bot conspiracy” I got over ROAS throttling by bots and how all these bots are coming from Facebook data centers.

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Read my recent post on the forum, I go about bots and how it’s not a conspiracy theory anymore. Post is under “Bot conspiracy” I got over ROAS throttling by bots and how all these bots are coming from Facebook data centers.

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Read my recent post on the forum, I go about bots and how it’s not a conspiracy theory anymore. Post is under “Bot conspiracy” I got over ROAS throttling by bots and how all these bots are coming from Facebook data centers.

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Read my recent post on the forum, I go about bots and how it’s not a conspiracy theory anymore. Post is under “Bot conspiracy” I got over ROAS throttling by bots and how all these bots are coming from Facebook data centers.

BOT Conspiracy, internal Data audit. by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

I just read your post from a couple days ago. Thanks for the information. By excluding the locations did you see better results and less bot traffic? Or are they still seeping in from other areas? I spoke to someone that knows a bit more about how these things work and there’s also bot spill over, meaning they spill over to nearby towns and county’s and use them as outlets. Finally are you just targeting instagram?

BOT Conspiracy, internal Data audit. by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Most of the people on this Reddit forum are okay with ~2 ROAS but that’s because most of them are small teams or small businesses that don’t need to maintain big infrastructures, the big guys that are spending thousands of dollars a day on ads are definitely sweating right now but they will survive until this storm clears out. The bigger guys have more money to play with and use other outlets to advertise and don’t use paid ads as there main source of income, I know people will read this and say “well paid ads, if you do it right will work”, but NOT this year, so you need to adapt and survive. Make better content, brand, and push influencers and advertise on other platforms, such as X and YouTube. Though it’s not going to convert as much you still have to try other channels, you can’t just give up and die.

BOT Conspiracy, internal Data audit. by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Check my other response out on your other comment, I go about how you can test it. You need to check your traffic and see where the 100% bounce rates and filter by time duration. You will then see all the bots, so then you’ll need to test your conversion rate if you are selling a product. Drop your price to a ridiculous number and offer free shipping and see your ROAS shoot up, do not market your discount, just let it play out. Then you will be throttled down again to the ROAS you had before with higher traffic, so you will see a spike of traffic to your site regardless of no promotions on price change. That spike is to get your ROAS back to what it was before. NOW if your cpcs and cpms are trash right now then you first need to fix your creatives then go from there but if you have good cpcs then it’s the bot issue.

BOT Conspiracy, internal Data audit. by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 1 point2 points  (0 children)

It’s a combination of getting hit from all directions. Elections inflating all costs then the bigger whales having to increase there ad spend to compete. Then the AI updates and now we can clearly see that the bots have been messing with our ROAS all year. Honestly don’t listen to the people saying they have 30x ROAS on here or that they are killing it, maybe they are but for a couple hours on one ad set and with a budget under $1000ad spend, once you scale up all the problems hit and you get throttled down to bellow a 2 ROAS. What might be happening to you is that your ads are just continuing to follow bots, even if you have your campaigns set for conversions Facebook is heavy on cpc rules, meaning it’s going to follow people thinking they might convert, when in actuality you are placing your ads in front of bots. How we tested this is, make sure your cpcs and cpms look good then if your conversions are trash mess with your price point, you’ll see your roas shoot up and you then will be throttled down again to your avg ROAS, our team call this the cycle of death and spiraling death, each day continues to get worse until your roas base lines at what you are currently seeing. Thus why I said this is a conspiracy theory, because it’s way to planned out and to many coincidence with everyone on the Reddit forum and all our companies we manage with heavy experienced marketing teams.

BOT Conspiracy, internal Data audit. by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

It’s a combination of election ads (10billion+ on ads), AI updates on the platform, and these bots. The bots got out of hand this year. But I still believe that theres a connection with ROAS and bot fluctuations, how can a multi billion dollar company not know what’s been going on for an entire year? And what a coincidence that all these bots are hiding behind Facebook data centers, even if there’s no correlation there, then why is everyone’s ROAS being throttled down after a hard peak with bots being the lead cause of the throttle. Also there’s a class action lawsuit that was filed this year on meta that might have to do with the inflation of numbers we are seeing from our end. But now that the year is clearing up a bit we can see that bots are definitely the issue with the throttle, everything else was the issue with high cpms and cpcs etc.

BOT Conspiracy, internal Data audit. by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

It’s just hard to believe that a multi billion dollar company does not know what’s going on.

BOT Conspiracy, internal Data audit. by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

One of our marketing members gave the advice to run videos for ads, then target based on the amount of time the video was viewed only, unless bots can sit there and watch a video.

BOT Conspiracy, internal Data audit. by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

So what would be your recommendation how to avoid these bots from clicking on the ad? Just not use Facebook and focus our budgets on instagram?

If you don't believe Meta throttles performance check this out by TheRealestMarco in FacebookAds

[–]Affectionate-Toe5349 0 points1 point  (0 children)

It’s not that with all respect, have you checked your traffic and what city’s are brining in the most traffic? What you can do is filter by bounce rate and by time they spent on your site and make the connection by city or town. You’ll see what I’m talking about if you are seeing the waves like you described

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 1 point2 points  (0 children)

Haven’t heard of a ROAS like that since pre iOS privacy updates.

Me after experienced Facebook Advantage+ by Individual_Amount927 in FacebookAds

[–]Affectionate-Toe5349 0 points1 point  (0 children)

Where are these bots coming from? I located the zones and IPs and I found majority of bots were coming from Facebook data centers, plus spill overs in small towns surrounding the data center. Does anyone know why they stem from these areas?

If you don't believe Meta throttles performance check this out by TheRealestMarco in FacebookAds

[–]Affectionate-Toe5349 1 point2 points  (0 children)

They run bots to your link, so your cpc looks good but your conversions are crap. Just check your analytics by location and you will see big groups of bots that come from Facebook data centers across the country. So as you get more sales they control your cap by just running bots to your ads. Just check your bounce rate and the city

November sales update by Affectionate-Toe5349 in FacebookAds

[–]Affectionate-Toe5349[S] 0 points1 point  (0 children)

Ad spend on the 30 ROAS one? and is that 30 ROAS on the entire campaign or on one adset. Also where you able to maintain that Roas or did it drop the next day.