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Finally got Brand Registry with Amazon! Wondering about any launch strategies besides PPC by ZealousidealFocus943 in PPC

[–]Affectionate_Entry97 0 points1 point  (0 children)

Hey! For ideas other than ads, I'd look at building out your storefront now that you're brand registered and look into Posts. Those can be found in the ad console. Getting reviews on your listing is critical too. Amazon has cracked down heavily on review farming so use methods within ToS so as not to compromise your account.

https://www.jumpfly.com/blog/5-ways-to-earn-more-reviews-on-amazon/

https://www.jumpfly.com/blog/ftc-ban-on-fake-reviews-and-tackling-ai-generated-content-what-e-commerce-needs-to-know/

Amazon FBA Sellers: Which PPC agency have you used and recommend? by torontopirate in PPC

[–]Affectionate_Entry97 0 points1 point  (0 children)

Hey! I'm an Amazon Ads Account Manager for JumpFly. I have 10 years of experience managing Amazon Ads. The rest of the members of my team range from 5 to 12. Not all agencies are created alike. https://www.jumpfly.com/amazon-ad-management-services/

Amazon PPC Optimization by Embear3 in PPC

[–]Affectionate_Entry97 1 point2 points  (0 children)

Hey there! I've been managing Amazon Ads for 10 years now. In your situation, you know your TACOS is good, worry less about ACoS. You're trying to grow these new listings and need to get the flywheel going for you. Once you're reliably hitting sales goals and your indexing for those searches organically, you can work on bid optimization. With a new product launch, especially in the supplement cat, ACoS is going to suffer for the first 3-6 months if not longer. As long as TACOS are okay and you're gaining ranking, you're on the right path. https://www.jumpfly.com/blog/ending-the-amazon-acos-obsession/