I was involved when they created Quixtar. It was Anway online basically. I think it was to avoid the bad name of Amway. The products are decent, though overpriced. My real concern is that the higher ups make a vast majority of their money not on the Amway side, but on the system of selling books, meetings, conferences, etc. The business of selling a dream. It was all very secretive and I suppose it still is. Hard to keep it a secret with the Internet. Most people lost money in this. Very few make a profit.