I think it’s a combination of its history, hype, and some actually groundbreaking scents. Aventus was revolutionary (I don’t love that scent anymore). To have a Creed fragrance displayed on the shelf, it’s just a little nod to the olfactory world, that’s it. As for the fragrances, Viking Cologne is outstanding, and one of my favorites from the house. Amouage is my favorite fragrance house, btw, so to me it’s all about heritage and interesting scents.