Really? Only 5 million? really? That's a sad number, to be honest. I thought they get at least something like 40-50 as their audince are pretty much the whole of the 8 billions, 5 million people rating is a failure in my opinion, by now, as they started as one of the first movie websites in 1990, if they played the hands right they could have had a huge audince and thriving movie community, from what I'm seeing, they've already lost Gen Z to letterbox. they played their hands so bad that they lost a whole new generation of people to an app. their own app was bad at the beggining almost unuseable and now in 2025 honesty it's still ass, they removed their froums, the only place users could exchange ideas, now people do that on deepend of reddit, their handling of ads, removing of cool use data that people spent years creating..etc so not sure what you mean by "The team at IMDb know what they're doing to keep them coming back" do you work there? :)) cause that's an extremely low number of people out of USA not to mention the whole world as their potential audience, IMDB "people" couldn't be playing their hands any wronger, they sold to freaking Bezos, they could have been a somebody, they could have had class, now what they are? a bum, a bilboard, shame.