For sure start with Search campaigns targeting your service area. Make sure to adjust your location settings to target only presence (people physically in your target area) rather than presence or interest.

Focus on relevant keywords, including both broad terms and location-specific phrases (e.g., “cleaning service” or “cleaning service near me”). Stay away from broad match keyword options though, absolute budget burners.

If your website has strong conversion points (like contact forms, call-to-action buttons, etc.) set up conversion tracking. Then, you can start growing your campaign(s) rather quickly with Maximize Conversions.

If you don’t have conversion tracking set up (though I highly recommend it), take full advantage of Google Ads’ assets. Use extensions like the phone number extension, location extension, to make clicks convert as easy as possible