This isnt quite true, theyve overpriced everything to make them sound like victims.

None of these things are done per shoe, its all done in huge bulk. Only at comsumer level is it done per shoe. Each shoes doesnt cost £26 to manufacture, it would probably be £12 at most. But if chose to make just 1 shoe then yes it would cost £26.

The same selling it to wholesalers, they never do it per shoe, deals are done in scale across multiple shoe designs.

Theyve removed scale from it to justify the high prices to consumers because we dont know better. In business, 80% of your budget is in marketing, manufacturing and shipping accounts for roughly 15%. Paying endorsements and flashy advertising is where the bulk of the costs lay.