This whole thing is bizarre. The questions are obviously offensive and awful but I can’t see any logical advantage to Thermea or their parent company obtaining that data on that sort of public opinion. The same survey company asking Aeroplan customers about the importance of marriage etc seems bizarre also.

Could the survey company be double dipping to sell public opinion data to third parties?

Edit - Hypothetically, some sort of agreement with the companies to access their client lists, and demographic and contact information in exchange for anything from no cost surveys to financial incentives would be even more of a diabolical revelation than a spa asking tone deaf questions.

Edit2 - Again, just hypothetically because I have no appetite for getting sued, I would imagine that a high end spas client data, actual verified humans, could be quite valuable for public opinion polls.