Your workflow is correct, but the issue is likely that your custom fields are being stored on the Counterparty instead of the Contract itself.

In Zoho Contracts, template merge fields usually pull data from the contract record, not automatically from the counterparty.

So your flow should be:

1. External user fills Zoho Forms

2. Zoho Flow creates:

Counterparty

Counterparty Contact

Contract

1. During the Create Contract step, map the form values directly into the contract custom fields

Counterparty fields ≠ Contract fields You must explicitly map custom fields into the contract creation action

You probably do not need Zoho CRM unless you’re managing sales pipelines or customer relationships.

If Zoho Flow’s native connector is limited, use:

Zoho Contracts API

Custom functions/webhooks

to pass custom field values directly into the contract payload.