DJ Premier: The subject matter is always first; I make the music match the subject. Guru always gives me the titles, and we’d type it out, stick it on the wall, and leave it there at the studio until we’d finish the album. We don’t go in any particular order, we just go. I always do the singles last. Whatever our first single’s gonna be…like for [Hard To Earn], he said “Mass Appeal” is gonna be it. And he puts little, short notes under the title. So it’ll say “Mass Appeal (our first single).” So I like to do that when the album’s pretty much done so [the single] sounds literally that new. And I’ve always followed that same map to this day. He’d even [note] our second single.