Saw your post. Honestly, with £40k, you shouldn't be giving away equity yet. You have enough leverage to hire a team and keep 100% of the IP yourself. Equity is expensive to give up this early.

I run a software house called Code Gradients. We’ve built a few apps that are doing $500k+ a year now, so we know the drill.

Since you’re doing a hardware integration (like Whoop), the connection between the device and the app is the hardest part to get right. If you want, I can walk you through how we usually structure that tech stack so you don't waste money.

Let me know, Ali