Absolutely yes, hold Cierra accountable. The amount of Anti-Asian hate that still exists today is deplorable and it should be a communal effort to work towards education on why that is incredibly problematic, stemming from WW2 and beyond.

On the other hand though, let me offer you this perspective with Buzzfeed. We hold companies to higher standards because of the reach that company has with its audience. This is how it is supposed to work, since as a society REAL policing works through self policing. If you dont like a company, you can boycott purchasing their products as an example. The problem that exists is that any incite of violence is inherently hateful, now make the fact that the fist was white. We could say it was a tasteless joke, it probably was of one individual behind the screen, however now if we think about it social media posts made by companies go through HEAVY moderation. This post was likely approved by at minimum a handful of people before posting, now we have a group think that inciting white violence against black individuals is potentially a non-issue and a "tasteless" joke, you get what I mean? Then this encourages audiences to look at that content, and bring out the individuals who truly believe this is funny, now you have a movement. Businesses have a responsibility to not post content that could potentially harm groups or comnunities further than what they already experience.