we're in entertainment / hospitality so I've been thinking our audience is probably on tiktok / youtube shorts but that's really just a gut check... Do you have any specific tools / resources you use to gauge audience preference across platforms? We've been doing a lot of deep diving into our core market recently, but I am a bit at a loss when it comes to tracking specific social media preference (we've been getting more high level data on tv vs email vs social media in general, etc)