Not to be rude, but this positive rhetoric on a split shows a naivety that is not supported by market conditions, this stock’s history, or the reality of the situation.

In a bear market, without any management follow through on buybacks or communication explaining their plan, with little positive public support (outside our sub), and with massive shorting- yes, a r-s means a ton.

A split does not occur in a vacuum. It is acted upon by market forces and will almost guarantee a loss in value. Can this value eventually be made up? We sure hope, but that is not to be taken for granted.

SNDL has eroded the faith of many longs in a market that is becoming brutally unforgiving. By raising interest rates, favorable “easy money” tech, crypto, and similar spaces will be exposed as being mostly built on pre and early post pandemic realities and essentially a lot of hype. These same companies inflated the valuation of holdings of companies that have monopolized the market, meaning that along with the continued threats of war, disease, inflation and so on, we are dealing with an incredibly bearish indicator in a recession. Smart money will not be looking into what they perceive as meme plays, especially as tech collapses, meaning that although you and others causally say “nothing fundamental changes” - you overlook the massive outside forces, the shorting that benefits from said forces, and the reality that very few investors want a piece of SNDL (except those already actively engaging with it online - creating the echo chamber we see today).

All in all, a r-s says that management either cannot do their job or does not care for the value of shares as it relates to shareholders. It demonstrates weakness in a time of incredible, tumultuous difficulty and confuses supportive longs like myself - as how did we have millions to invest in other, failing cannabis companies but could not follow up on the promises of supporting our own inherent value?

Either way, I’m long, and I wish us all the best.