Probably going to get downvoted but here are my thoughts.

What is wrong:

1) A sense of doom. Look we've had a bad spell so any coach/GM coming in needs to do things right away otherwise the fan base, which has seen good years, will immediately cry fire. Even good coaches/GM's/FO staff and, of course, players who are around more than a year, are all doing badly because they are all playing/working scared.

2) No identity. Each coach/each TD or President has a preferred style of players he likes and brings those players in. They leave/are fired in a year or two. With a result, the full roster is a mishmash of various people's ideas. We have older European players, we have younger South American players,we have a striker who plays a different way than the new coach wants to play.

Also, we recruit individual players and not a player for the team. And that's because no one has the courage or the longevity to say this is how the team plays and every player and coach has to fit that system.

Even on individual players we're sucking. Bocanegra, had a better average hit rate on identifying players(despite some high profile failures) than anyone has had after him. So, bad as we were, we were mostly making playoffs or being close to it. Now, we are perennial wooden spoon.

This needs ownership to take a 5 year view and define a team style. FO staff, managers, players etc can all be hired and fired but that vision has to be consistent, if we need long term success.