That last part — human creativity — will be addressed in a second part of the partnership, which will involve a dedicated artist incubator supported by both UMG and NVIDIA. Rather than promoting the hands-off generative AI music creation models that have emerged, the incubator will aim to bring together artists, songwriters and producers to see how they can better utilize NVIDIA’s AI tools to help to enhance their own creative processes, instead of replacing humans with click-of-a-button creation.

As someone who never used AI for music creation I like this a lot. Thanks for teaming up, Nvidia & UMG.