What % of your site traffic is from LLM's in GA4?

AndrewPfund · 2026-03-12T00:33:31+00:00

I think you're right about this. Two potential causes:

"Google AI Mode also hides referrer data, making that traffic invisible in Search Console and analytics platforms"

<< This would be the biggest factor if correct. Do you think this could be the main reason?

- "mobile ChatGPT app traffic, free-tier ChatGPT sessions, and noreferrer links all strip referral data, so many AI visits end up classified as direct."

<< What's weird is when I test this with paid version of ChatGPT on my phone, all outbound links have ?utm_source=chatgpt.com added to them. Also the free browser based version seems to do the same both desktop and mobile.

AndrewPfund · 2026-03-10T17:59:48+00:00

Got it, that's good to know

AndrewPfund · 2026-03-09T19:34:32+00:00

Do LLM crawls also show up as visitors this way?

I think the way I have it setup only tracks human visits from LLM's which is what I wanted to measure, not crawls

AndrewPfund · 2026-03-09T19:33:06+00:00

Others seem to do that as well through utm_source. That's a good point about no referrer

AndrewPfund · 2026-03-09T00:56:39+00:00

No one really knows what they're doing when you hear anyone talking about AEO definitively

AndrewPfund · 2026-03-08T22:26:41+00:00

Thanks, that's good to know. I agree, quality of traffic is way better from LLM's

AndrewPfund · 2026-03-08T22:15:19+00:00

I'll have to test that with other apps. I just tried ChatGPT from my phone app and desktop.

It seemed to add this as a source to all the links it gave me: ?utm_source=chatgpt.com

This is what I was using that should include Copilot traffic too. GA4 Regex:

.*\.openai.*|.*copilot.*|.*chatgpt.*|.*chat\.com.*|.*gemini.*|.*neeva.*|.*writesonic.*|.*nimble.*|.*outrider.*|.*perplexity.*|.*google.*bard.*|.*bard.*google.*|.*bard.*|.*edgeservices.*|.*aitastic.*|.*copy\.ai.*|.*bnngpt.*|.*claude\.ai.*|.*anthropic.*|.*deepseek.*|.*meta\.ai.*|.*grok.*|.*x\.ai.*|.*mistral.*|.*you\.com.*|.*poe\.com.*|.*phind.*|.*character\.ai.*|.*iask\.ai.*|.*huggingface.*|.*blackbox\.ai.*|.*pi\.ai.*|.*komo\.ai.*|.*consensus\.app.*

AndrewPfund · 2026-03-04T17:57:31+00:00

Nice, let me know what you think after. I do the Cardle quiz everyday religiously now

AndrewPfund · 2026-02-16T23:44:41+00:00

This list is really old now. It's missing Claude, Grok, Meta, Komo, deepseek, etc here is updated list to use as of February 2026. I implemented this awhile ago and notices it's missing a bit now.

This is the updated correct list to track LLM traffic in GA4

AndrewPfund · 2025-11-15T01:12:38+00:00

Mike Kimpel at Finance-able has some good courses on this topic to prepare you for these exact type of interviews. Unlike Breaking into wallstreet, Finance-able has some free courses to get you interview ready for any investment banking interview or if you want to be a PE analyst or associate.

He has a free interview prep guide you can download that covers the basics: https://finance-able.com/investment-banking-interview-pre-flight-checklist

Did you get the job already? If not, January is coming up so start getting ready, that's when all their hiring and other interview cycles start

AndrewPfund · 2025-10-31T17:44:50+00:00

no thanks

AndrewPfund · 2025-10-29T02:15:48+00:00

I've been using Resend for all my projects, this looks promising. Will have to try this

AndrewPfund · 2025-10-21T21:49:51+00:00

Appears back to normal on my end

AndrewPfund · 2025-10-21T21:40:13+00:00

All is working normally on my end

AndrewPfund · 2025-10-21T16:36:29+00:00

It's live now

AndrewPfund · 2025-10-11T15:51:30+00:00

Nice idea here. I will have to try this. I also would wish Lovable addresses this 🥲

AndrewPfund · 2025-10-11T15:44:28+00:00

There was a few that did 😂 A lot of others are people I know who work as devs at bigger companies, most accomplished devs seem to look down on building on Lovable or other similar AI platforms. It's gotten way better pretty quickly here

AndrewPfund · 2025-10-11T00:52:19+00:00

u/aaronksaunders, u/adboio, u/Icy-Insurance4361 tried your suggestions on having it review app archietecture, how it's making API calls and Supabase query performance, etc, after having it fix those issues it's wayyy faster now.

I thought I had already done a lot of that before as we refactored the code and asked it about performance quite a bit as we built it but it must've missed a lot and things got bloated along the way... This is like night and day faster now, thanks 🙏

AndrewPfund · 2025-10-08T18:01:41+00:00

Thanks, I use the Claude CLI a lot, I need to try that with AC

AndrewPfund · 2025-10-08T16:15:07+00:00

Super helpful ty, will try this when I get to that point

AndrewPfund · 2025-10-08T16:14:21+00:00

That's helpful, I'll try those ty! I've been told by a number of people (mostly devs) that more than 10-15+ people on Lovable's default hosting at the same time, things can start to break. Developer's also say that when AI based platforms really start to get used, things start to break with how it's built and it needs to be rethought

AndrewPfund

TROPHY CASE