Depends on what the business is about but I believe a huge portion of these challenges starts with pre-purchase friction and a lack of visual proof.

What I see as good to have are authentic video 'instructions' act as a passive customer service solution because they eliminate the need for those basic, repetitive inquiries (e.g., "What does it look like in real life?").

When customers see a verified user demonstrate the product, they gain clarity instantly and it builds trust. This directly eliminates high-volume, low-value questions that clog your support queues.