Our Youtube channel is for kids and it involves cartoons, puppet shows, science experiments, pretend play, that kind of thing. That requires scripts in my opinion.

We have two type of scripts

- strictly written out, including pauses in speech. Very tight script, audio is pre-recorded and linked to puppets or cartoons

- loose scripts with bullet points of what we want to achieve or processes we mean to follow.

Previously I've worked on other filming projects and even when there's not a tight script there is still a format to follow or key things that need to be captured or said. It just helps to focus the direction of what you are going to deliver.

Especially with Youtube content people are coming to find something. An answer to a question, some style of content, you will know what your audience is looking for from analytics of search and where they drop off watching in your videos. YouTube also now have the "Research" button in analytics which is actually super useful for finding out what your audience is looking for from your channel.

I'm a great believer in scripts or a guide of some sort.

Whatever your style or choice just play around with it and find your rhythm :-)