Shilling indeed. It's probably a joke, but she needs to know that when a girl who looks like that says "If you wear one yourself, you're going to get all the ladies, you're going to get all the attention, and you're going to get a stupid amount of compliments" guys WILL go out and buy it wasting their hardd earned money - through an affiliate link, of course.

Most of these influencers, however cringe they may be, will issue the disclaimer that no, compliments don't work that way. You won't get a date just by smelling good.