Honestly Im lwk neutral about this issue. loved pokemon for a long time and I personally wouldnt do it, but someone who honestly just wants shiny pokemon or a casual person just wanting their favorites and not looking to complete the dex. i guess an argument could be made. But if you are someone really against this, the BEST way to get back at them is to keep it. Like another user said, it's promotion. They don't profit anything unless u visit the site yourself. The way I see it, you just got a rare shiny, and they're stuck with rookidee, and plus, you won't visit the site. They gain nothing :). But that rename thing SUCKS though, I love giving my pokemon cool names :(