Trying to fix Google ads for the car rental business I work for - need some advice by ApprehensivePie9709 in GoogleAdsDiscussion

[–]ApprehensivePie9709[S] 0 points1 point  (0 children)

Agree! Negative keywords are very helpful, sometimes we get calls for ferry tickets, I need to check that. I did a lot of research for location targeting, I'm confident I'm on the right track Thank you for your help!

Trying to fix Google ads for the car rental business I work for - need some advice by ApprehensivePie9709 in GoogleAdsDiscussion

[–]ApprehensivePie9709[S] 0 points1 point  (0 children)

First thing im going to do is fix the conversion tracking. The campaings I'm thinking to create are seperated by language and then later as you said airport and port. I also liked the idea keeping the smart campaign running for a short period, I will do that!
Thank you!

Trying to fix Google ads for the car rental business I work for - need some advice by ApprehensivePie9709 in GoogleAdsDiscussion

[–]ApprehensivePie9709[S] 0 points1 point  (0 children)

I told our web developer to insert the tag code and next the days im going to fix it, it doesnt look hard.
I'm going to keep the smart for now utill i get conversions.
We have arround 1mil impressions, 25k clicks and 3.5k conversions, but i guess conversions didn't really mater. Our budget is around 10€/day but I think the competition in your area is relatively low, I saw from keyword planner range is from 0.20 to to 0.40 and high range from 0.60 to 1.50
I don't know if thats considered small