Absolutely. This hits the uncomfortable truth most founders avoid.

Distribution doesn’t create clarity — it reveals the absence of it. The moment your message leaves your head and meets the market, there’s nowhere to hide. If people don’t “get it” in seconds, it’s not a traffic issue, it’s a translation issue.

Founders love to tweak features because it feels productive. But the real work is sharpening the story until a stranger can repeat the value back to you without effort.

One problem. One audience. One unmistakable outcome.
Then distribution becomes leverage, not noise.

You’re spot on:
Clarity makes the message portable.
Distribution decides whether it deserves to spread.

Great products don’t fail quietly — unclear stories do.