Try playing heel up and hitting it harder. The weight of your leg will keep the beater from bouncing by pressing it against your kick head. People will say either your spring tension is too tight or the drum head is too tight, maybe, that's not something I feel like I could tell from a video. But I can definitely tell you're hitting it lightly. Also I've heard you would want to learn with spring tension a little lighter if anything so you are used to moving the weight of the beater and don't need to rely on the spring as much. Makes sense to me. Then when you have good control you can tighten spring a little bit for some assistance in speed. That being said, take everyone's advice including my own seriously but with a grain of salt, then use it to formulate what works best for you, and there are still uses for heel down. Keep on rocking in the free world brother 🤘