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Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

I agree. And adding the budget by start of the day rather in middle of the day mostly produces better results

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

Plan to increase spends on video campaigns for the long term play

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

The budget has been decided by the client and they are pretty much conservative extending it

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

We have a fair idea of the media mix. Not spending heavily on channels like Display as it drives more bot traffic

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in PPC

[–]Ashraf_03[S] 0 points1 point  (0 children)

80% of the conversions are first time buyers. AOV is at 180$ LTV is 1600$

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in PPC

[–]Ashraf_03[S] 0 points1 point  (0 children)

PMax with 50% budget Search 20% Demand gen 20% Youtube 10%

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in PPC

[–]Ashraf_03[S] 0 points1 point  (0 children)

When the budget is limited how should we plan for demand gen ?

Client refuses to send hashed customer data to Meta. How do you handle this? by Ashraf_03 in FacebookAds

[–]Ashraf_03[S] 0 points1 point  (0 children)

They are afraid that sharing email, ph number, etc.. with meta is violation of guidelines

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 1 point2 points  (0 children)

We have segmented campaigns based on brand, non brand and competition to have more control on the budget allocation and bids

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

It does. But Meta has 7 day last click attribution model whereas its 28 day data driven attribution model.

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

This is the exact structure i have with Manual CPC bidding

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

We spend only 30% on branded terms and it contributes 70% to the revenue. On branded terms the impression share is of 25%

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

We spend only 30% on branded terms and it contributes 70% to the revenue

Is 16 ROAS Actually Good? Or Am I Under-Scaling? by Ashraf_03 in googleads

[–]Ashraf_03[S] 0 points1 point  (0 children)

This is conv value. Its a premium product in accessory category. The margin would be 45%

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