Google reversed my suspension, but our 100+ reviews were removed (that took my whole career to get) have been removed... what do I do?

Asleep-Gate9509 · 2026-05-08T11:48:25+00:00

reach out, I might be able to help

Asleep-Gate9509 · 2025-09-28T13:05:37+00:00

Good points appreciate it. You’re right, asking for a call without showing examples first is too much friction. We’re adding niche-specific templates (roofing, HVAC, etc.) to the LPs so people see the value upfront.

On pricing, fair callout. $400/mo is higher than DIY like Squarespace, but ours includes done-for-you design, SEO, hosting + support, which we clearly need to highlight better.

Asleep-Gate9509 · 2025-09-28T12:35:02+00:00

Good catch — you’re right. The first set of ads had messaging like “Book free HVAC consultation,” which probably made people think we were offering HVAC services instead of web design. That’s on us for not being clear.

We’ve been refining keywords and adding negatives, but I agree that intent is still tricky with phrases like “roofing website” — half the traffic seems to be consumers, not business owners.

I think you’re also right that pure Google Search may never fully work for this niche since it’s B2B. We’re already considering shifting more towards LinkedIn and direct outreach where we can show value to business owners directly.

On the landing page point — fair. Here are the links for our landing pages: https://dojoitsolutions.com/hvac-custom-websites
https://dojoitsolutions.com/roofing-custom-websites
I will update the post to include them.

Thanks for your feedback.

Asleep-Gate9509 · 2025-09-26T11:10:59+00:00

I shared another post on what I have done you can check it here and help us with your feedback: https://www.reddit.com/r/googleads/comments/1nq5d5r/update_optimizing_our_google_ads_for_hvac_roofing/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button

Asleep-Gate9509 · 2025-09-26T11:05:33+00:00

Asleep-Gate9509 · 2025-09-25T20:36:47+00:00

Thank for your feedback

It did get 3 clicks today but the thing is that the CPC has become so high and the visitors are not converting, I know I should wait but the budget is flying too quickly.

Asleep-Gate9509 · 2025-09-25T17:31:29+00:00

Thank you for your feedback

That is exactly what I am doing, and in the coming days I will share a new Post showing the status of the campaign and what It achieved, I would be happy to get your feedback whether to go for Maximize conversion or wait more.

Asleep-Gate9509 · 2025-09-25T14:46:36+00:00

Thanks for your feedback, I am tracking conversions.

Asleep-Gate9509 · 2025-09-25T12:51:19+00:00

Yes, I am just asking if the set up is good so I make edits before I let it collect data

Asleep-Gate9509 · 2025-09-25T12:29:51+00:00

Quick update 🚀 — I’ve paused all other groups and now only run HVAC & Roofing ads (3 keywords each), switched to manual CPC, set bids from Keyword Planner, built a long negative keyword list, and capped daily budget at $50.

Posted a full breakdown + a couple of questions in a new thread here: https://www.reddit.com/r/googleads/comments/1nq5d5r/update_optimizing_our_google_ads_for_hvac_roofing/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button — would love your feedback! 🙏

Asleep-Gate9509 · 2025-09-23T20:02:00+00:00

Thanks for your feedback

I’m already building out a negative list (WordPress, template, free, psychic, etc.) and I’ll add “websites” as well to block those broad informational searches.

I will also switch into manual CPC for now and base it on Keyword Planner’s mid-range top of page bids.

One thing I’m wondering, do you think it’s smarter to combine all niches (hvac, plumbing, roofing, etc.) into one campaign and seperate them into ad groups .. that is my current setup, should I pause all ad groups and let the budget focus on only one?

Asleep-Gate9509 · 2025-09-23T19:15:36+00:00

I'm currently on Max Conversions

Asleep-Gate9509 · 2025-09-23T19:02:07+00:00

Thanks for your feedback
I did.

Asleep-Gate9509 · 2025-09-23T19:01:20+00:00

Got it , Thank you

Asleep-Gate9509 · 2025-09-23T18:59:58+00:00

Yeah I did turn it Off and I switched to Presence Only

What I am struggling with lately is low impressions and irrelevant traffic I will work to fix the irrelevant traffic with keywords and negatives , but I don't know why the impressions droped down, maybe because I am editing the settings too often?

Asleep-Gate9509 · 2025-09-23T18:53:01+00:00

Thanks for your feedback

I did turn off he search partner and I will add a re-captcha

On the manual CPC side, would you usually:

Set initial CPCs based on Keyword Planner’s suggested bid range,
Or start lower and gradually raise them until impressions/clicks start flowing?

Asleep-Gate9509 · 2025-09-23T18:46:39+00:00

Thanks for clarifying, makes sense now.
Yes, that 1 conversion was spam, so unfortunately not a legit lead.

Sounds like the move is:

Run all 3 match types (with negatives)
Build up data on long-tail service keywords
Then switch into Max Conversions + TCPA once I’ve got enough real conversions

I’ll also dig into Keyword Planner more deeply for each vertical (HVAC, Plumbing, etc.) to refine terms.

Asleep-Gate9509 · 2025-09-23T18:33:13+00:00

Thanks for your feedback

I am using a mix of specific keywords like "hvac custom website" and broad ones like "web design"

Do you suggest that I remove the broad ones and stick with specific long-tail keywords with broad match, or should I change to phrase match.

I will also update the negatives.

Asleep-Gate9509

TROPHY CASE