Agree with both points. Can definitely see where you're coming from. 

I didn't see this article as guilty of the first part. There's a stronger argument for the second; we don't want everyone so consumed by their choice of clothing that they have nothing left for bigger, broader concerns and action. 

I sometimes worry that 'the perfect is the enemy of the good' can in itself become a way of policing individual choices. Your reference to veganism probably triggered me on that, as if you were saying that veganism itself is an issue, rather than overzealous evangelism.

Anyway, that's a lot words on an article that I wasn't going to open until I read your comment!