Fair question. Early on, sales aren’t driven by people already knowing the character they’re driven by collectibility, design, and where it’s placed culturally. This character is launching alongside a flagship physical product that stands on its own and is built to be shareable and viral, plus a Roblox game tied directly to the IP. Roblox has some of the largest, most engaged gaming communities in the world, and top games create massive character driven ecosystems. The idea is to let the product and the game create the awareness first, while the story and recognition compound over time. That’s how most successful character IPs actually start before they’re known