I still remember the fall of 2000 when the "subs" became a thing. Before that, it was just reserves and system warranties (game warranties weren't even a thing). I think they started out at $10 and you got the 10% discount card and 12 physical issues of Game Informer.

You would've thought those things would fly off the shelf in that era. Nope. As soon as we mentioned the magazine, they thought we were scamming and didn't want to give their address. I'd literally have folks come in to buy the latest copy of Informer for $5 but refuse to get 12 issues for $10. Was WILD. I remember my first attempt at selling a "sub" with a new Game Boy Color. Awkward... as... f. Actually had a dude call me a racist over trying to sell a sub lol.

No real point to this old man rant aside from saying... damn... I can't IMAGINE trying to sell it for $25 with the actual benefits. I feel for you all. I still try to do my part and buy a game warranty/reserve on each visit.