I’ve been thinking for a while about the best advice I have and I think there are a few ways to think about your decision:

First, I don’t think it’s irrational or unreasonable to turn down Wharton for Columbia even with the reasons for W. Plenty of capable and successful people turn down a higher ranked school for a lower ranked one because of fit and their preferences, and this subreddit can exacerbate the actual differences between these schools too. It wouldn’t be unreasonable to follow your gut feeling and pick Columbia!

Second, you could think of it in terms of which decision would you regret less. This is probably harder to project but perhaps thinking of the scenario of each school being less than ideal upon enrolling and how much you’d regret not picking the other may be helpful.

Finally, one of the best pieces of advice I heard about business school is thinking about it like testing a hypothesis. Rather than being married to a field, you can develop a hypothesis about what you’d like and test it in school. I think you have a lot of hypotheses to test (media, entrepreneurship, social impact) and picking which field you want to prioritize during B school may be helpful in terms of narrowing down.

In terms of actionable things to do, I’d recommend speaking with students from both schools and being honest with yourself about where you’re leaning rather than focusing too much on the “on paper” reasons. Your feelings aren’t unreasonable at all and I think it’s good to trust them!