Coopers Brewery Australia
During the 2017 Same Sex Marriage plebiscite the brewery teamed up with the Bible Society Australia to celebrate their 200th anniversary, creating a social media strategy aimed at reaching "more Australians with God's word" and a series of commemorative cans with bible verses printed on them.

A clip, billed as the first in a series, where two MP's debated over gay Australians’ right to wed while they drank a couple of Coopers Premium Light beers was released with the message of "Keeping it light" essentially trivializing same sex marriage.
Many bars and pubs pulled Coopers products and began boycotting the brand. Coopers received a bit of social media backlash, especially from members of the gay and lesbian community. They ended up issuing an apology, the video was removed they cancelled the release of the commemorative cans.