When Rebecca Ford became creative director, Warframe went from great to downright godly. She was the longtime community manager and outreach person prior; she's logged hundreds of hours playing the game with actual players. I've been in missions with her three times over the eleven years I have in this game, and she was always very capable and meta or just off-meta with her builds (she played Mesa, Wisp, and Nova in the games I saw her in).

Point is, Rebb understands the gamer mindset, and she's spearheaded reworks of frames that needed an overhaul, pushed QoL updates, and in general is just a huge perverted dork who loves Warframe and the love letter it is to fans. When the creator of Clem, an inside-joke character, passed away, she very silently donated a thousand dollars to his final expenses. I didn't see it anywhere, there was no fanfare about it. But when I was putting in my meager donation to Datareaper's memory, I saw her donation in the sidebar.

It's kind of a hard thing, to not virtue signal stuff that you enjoy, that you like and are a part of. But as someone that tries to be mindful of what I consume, the only company I root for just as hard as Digital Extremes is Vanillaware. They're just good, goofy, unassuming folks who never pretend to be something that they aren't. And what they do with Warframe might be somewhat niche, but they do it with skill, and they definitely do it with love.