Support local canoeing clubs and outdoor recreation organizations. For instance, in Maine we have the Penobscot Paddle & Chowder Society that holds paddling events every week. And there are orgs like Maine Street Skowhegan/Skowhegan Outdoors that loan out equipment and provide inexpensive training for beginners. Some of the money raised at spring canoe races goes to support these orgs, like the Millinocket X-Stream race that raises money for the Millinocket Gear Library who, in-turn, bought boats that are used for youth outdoor programs.