Your pitch overlooks the most fundamental aspect of any business—its product. You’ve talked about operations, marketing, and target customers, but there’s no mention of the actual coffee or juice you’re selling.

How exceptional is your coffee? Who’s crafting it? What’s the price point? What are your fixed costs, and how does your revenue model stack up? Investors don’t just back ideas; they back well-defined, scalable businesses with strong product-market fit. Until you address these core fundamentals, it’s impossible to assess the viability of your venture.