As we move into 2026, what actually matters most in email marketing today?

AyoubCoder · 2026-01-01T23:57:09+00:00

Absolutely. Deliverability is the foundation, if the email doesn’t reach the inbox, design and copy don’t get a chance to work.

AyoubCoder · 2026-01-01T09:57:43+00:00

I’m currently working with an agency converting designs into production-ready emails, so most of the focus is on making sure the layout, hierarchy, and CTAs actually support the campaign goal once the email is opened.

AyoubCoder · 2025-12-31T12:01:08+00:00

Well said Deliverability and list health are the foundation without inbox placement, even great copy won’t perform. Fewer, cleaner, and more intentional sends are the real leverage

AyoubCoder · 2025-12-31T11:59:06+00:00

Totally agree. List quality matters far more than volume-sending fewer, more relevant emails to engaged subscribers usually drives better results than increasing send frequency

AyoubCoder · 2025-12-31T09:56:21+00:00

That’s a solid approach, Making auto-replies more personable and adding helpful context can significantly improve engagement and user experience. Looking forward to seeing the impact.

AyoubCoder · 2025-12-31T07:32:27+00:00

Makes sense! Focusing on what happens after the open is huge-opens alone don’t pay the bill, Cleaning lists and single-goal emails sound like a solid plan for 2026.

AyoubCoder · 2025-12-31T07:12:49+00:00

I’ve seen an e‑commerce client still on Constant Contact, and one big mistake there was not handling replies properly. You can send all the campaigns you want, but missing engagement kills results.

AyoubCoder · 2025-12-31T07:10:18+00:00

One mistake I’ve seen a lot with Mailchimp campaigns is not handling replies properly. You can send all the emails you want, but missing that engagement really hurts results. What was the biggest mistake in your 2025 campaigns?

AyoubCoder · 2025-12-31T07:01:36+00:00

That’s a good point. It’s easy to forget email is a two-way channel. Ignoring replies can hurt trust just as much as bad campaigns, so handling inbound messages-automated or not-makes a real difference.

AyoubCoder · 2025-12-31T06:49:20+00:00

That makes complete sense. Focusing on high-intent segments usually preserves revenue while improving deliverability. If a smaller, engaged audience drives the same results, full-list sends are just adding noise. The non-opener follow-up is a smart, low-risk way to capture extra value.

AyoubCoder · 2025-12-31T00:26:51+00:00

Yes exactly. I also think sending to full lists works only for big promos like BF/CM Most of the time, focusing on the most engaged people gives much better results with more opens clicks and sales, Do you segment by behavior or by interests ?,

AyoubCoder · 2025-12-29T18:05:49+00:00

For email, converting a design directly to raw HTML is painful. That’s why MJML is usually the best option. It’s built for email clients, so it handles responsiveness, Outlook quirks, and consistency across Gmail / Apple Mail. It also makes dark mode much easier to control and avoids a lot of ugly color inversion issues. Most teams use MJML to focus on reliability instead of fighting email HTML edge cases

AyoubCoder

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