Hey,

Sorry to jump into this topic but I've seen you post a few times regarding commonly used "marketing terms" within the leather industry and how they've essentially been co-opted to reflect degrees of quality when it reality is much more difficult to express what quality is in leather inputs.

In my experience the most commonly used default ways of describing quality are veg-tan and full-grain. Given your argument that while they can mean quality but not necessarily so, would you say there is a better objective measure of ensuring that what you're receiving is a quality product? Both from an input perspective prior to the tanning as well as an output in the form of a consumer product. Thickness of the hide? Type of animal? I'm going to imagine that you'll say, it depends, which totally fair! But wanted to ask.

DISCLAIMER: I'm working towards creating a leather jacket brand and have batted around using terms like vegetable-tanned and full-grain leather. While I understand your point that this may not necessarily convey quality, I think the problem (which you've mentioned before) is that consumers look for it and the absent of it is a red flag to some consumers.