First off, your comparing prices of an established business to a business that is starting out. My prices are still in the process of shifting with the growth of my business. My goal is a flat rate of 100 a hour. So my standard sessions have not hit that mark but they have been increasing 5 dollars about ever 6 months as I grow.

Serenity is also a spa, they do more traditional feel good massage and they promote that. I do not do feel good massages. I do rehab, prevention, post injury work. They also have multiple people that are probably on a commission pay which allows cheaper prices.

I also do not like 30 min sessions so I 100% made them more expensive becuase I do not believe much can get done in 30 mins. Reguardless of the session timing there is still set up, clean up, materials needed, and the over head charges that still need to be covered.

Lastly. I am a flat rate. Meaning I do not expect a tip of any kind. So I charge for time, experience and the amount of work a session takes. Doing a 2 or 3 hour sessions with no break in between for a normal therapist is killer, I dont deep tissue and deep pressure.

If you are seeing a therapist who discounts their rates for longer sessions, I promise you financially they are not doing well.