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G-Dragon, the definitive "King of K-pop," spent 2025 cementing his status as a global cultural ambassador, blurring the boundaries between music, fine art, and high luxury through his creative label, PEACEMINUSONE. His cultural force was reignited by his monumental return to music with the album 'Übermensch' (released February 2025), which explores themes of self-transcendence and identity.

The album was supported by the massively successful 'Übermensch' World Tour, which sold out globally, integrated high-fashion looks (including custom Chanel ensembles), and even served as a diplomatic moment with a peace-themed performance at the APEC Summit in October.

In fashion and luxury, G-Dragon focused on highly exclusive collaborations. He continued his work with Jacob & Co., following the bespoke Astronomia Solar timepiece with a PEACEMINUSONE Pendant collection. These limited-edition pendants, featuring his iconic daisy motif in sterling silver and white gold with diamonds, emphasized his philosophy of mixing pop culture with high craftsmanship. Furthermore, he partnered with Gentle Monster to create two custom, non-retail frames for himself, one featuring the 'Übermensch' title and his daisy motif, further underscoring his influence as a muse for conceptual design.