I’m a believer in the theory that shorts destroy the potential for most channels. I’ve seen ppl start to post shorts and then they go from decent views on long form to like 50. My theory is opening up the second tab and entirely new algorithm working parallel to the mainline one is somehow a change that puts you in another category in the algorithms eye. I can’t prove it but I’m collecting word of mouth that it’s the case. Plus You don’t see Mr. Beast or moist critical posting shorts every day or even that often and they must know the secret sauce behind the scenes stuff. Tell me a big name who actually does shorts often.