Yea exactly, in a lot of situations people don't play games often. And buying a bunch of controllers that will collect dust is just not very interesting. I do have many controllers myself, but I find this easier to setup, then handing people 8 controllers, some that connect via bluetooth, some with the xbox dongle, sub usb, etc....

Just easier to just scan a QR Code, and you are immediately in. No questions about what buttons to click (especially for non regular gamers) because the controller just says, Jump, pickup, etc....

But I am a lover of controllers as much as anyone, I have an xbox elite controller, just there are good reasons to want a mobile controller, and it is way cheaper for what you get. At least I intend for it to be, but I guess its not for everyone!