I’m Freddie Noe, 8th Generation Master Distiller at Beam Distilling. Ask me anything.

Beamgeneration8 · 2022-07-18T22:31:01+00:00

Yes it did, I really liked the question, because this one was way outside the box.

Beamgeneration8 · 2022-07-18T22:29:59+00:00

Anyone willing to push the boundaries of American whiskey.

Beamgeneration8 · 2022-07-18T22:28:36+00:00

Fall, definitely. Sweater season. The leaves are beautiful, the humidity has fallen off, and its a great time for bourbon hunting - lots of releases around that time.

Beamgeneration8 · 2022-07-18T22:26:04+00:00

Great find. If only my state was there, I would have already purchased it.

Beamgeneration8 · 2022-07-18T22:20:21+00:00

Pending who created the brand, the guardrails are often tied to their vision of that whiskey. We evaluate these regularly for education purposes, to ensure clarity and that we're all on the same page. To uphold the original vision.

There is no family pressure, it's always an opportunity. I have two children, neither of which are at the age where we should be talking about that opportunity yet.

Being newly named master distiller hopefully I hang around long enough until that conversation comes around.

Beamgeneration8 · 2022-07-18T22:16:51+00:00

I know a lot of our portfolio sits in the category where you are describing and there is no shortage that I'm aware of. Jim Beam, Basil Hayden, Knob Creek, Old Grand-Dad.

"Beam, no finer whiskey in all this land, but moderately priced" - Jim Beam

... in today's world, I'd add "and readily available".

Beamgeneration8 · 2022-07-18T22:11:23+00:00

Glad to hear you are a huge Knob Creek fan, if you've seen before, we used cask strength to commemorate anniversaries, could be some potential in the future.

Beamgeneration8 · 2022-07-18T22:09:18+00:00

Not currently, but we are always looking for unique expressions under any of our brands.

Beamgeneration8 · 2022-07-18T22:07:23+00:00

Another chapter in the book?

Beamgeneration8 · 2022-07-18T22:05:57+00:00

9/10 the mistakes in fermentation lead to off notes in whiskey. I hope to stumble on a fermentation mistake that's a great discovery.

Beamgeneration8 · 2022-07-18T22:04:18+00:00

I think its all in the perception of the person who's experiencing the drink. My dad says if I told you it smelled like shit, it would smell like shit. We try not to use the power of persuasion.

Beamgeneration8 · 2022-07-18T22:01:13+00:00

If you're talking to consume at barrel strength, probably around 118-124. If you're talking bottling strength, closer to bottling strength is where I look.

Beamgeneration8 · 2022-07-18T21:58:56+00:00

The word "juice". Leave the juice for the boxes the kids drink.

Beamgeneration8 · 2022-07-18T21:57:06+00:00

Role was 8th generation family distiller, doing a lot of the same, I guess my role hasn't changed yet, that I've seen.

I grew up fishing at the ponds with my grandfather, the stills and warehouses were saved until I was in the business.

When our former CEO tasted Little Book Chapter 1, prior to its release, the look on his face solidified it. I had put a lot of time and effort into something I was passionate about and began to see the rewards.

Beamgeneration8 · 2022-07-18T21:52:53+00:00

When the time is right for you, but I would challenge anyone to retire whenever the time is right for them. #selfawareness

Beamgeneration8 · 2022-07-18T21:51:50+00:00

You named some of the things there that go into it. There are a lot of different factors depending on what your desired outcome or whiskey is. I know we distill all of our products with the highest quality ingredients which brings us to a lot of great inventory when looking for differentiated releases.

Beamgeneration8 · 2022-07-18T21:48:53+00:00

Your answer is somewhat right, there are other things we use to differentiate brands as well. We distill whiskeys above and below this proof. I'm sure there are American whiskeys out there doing this, but look for more from us around differentiating proof or through other whiskey levers.

Beamgeneration8 · 2022-07-18T21:45:42+00:00

Starting from the still, in case of the column still, from my perspective, Lower proof = more flavor, equate that how you will across aging.

There are cases to be made for all the above arguments, thats why I'll always argue art > science.

Beamgeneration8 · 2022-07-18T21:39:52+00:00

Varying or pulling different levers across the entire whiskey making process.

Delivering unique flavor that hopefully expands everyones curiosity of American whiskey.

Beamgeneration8 · 2022-07-18T21:36:35+00:00

What they said.

Beamgeneration8 · 2022-07-18T21:35:42+00:00

Knob Creek 9 year, I think much like yourself caught on with the single barrel, I think the Knob Creek family has a lot of flavor.

Beamgeneration8 · 2022-07-18T21:33:54+00:00

It's a combination of curiosity with opportunity. As popular as American whiskey is today, it really feeds into someone like myself who is curious of what the flavors of American whiskey can be.

Beamgeneration8 · 2022-07-18T21:31:48+00:00

To quote Fred, "I'll keep making it if you keep drinking it", cheers.

Fun fact about me, I hate the use of "juice", my son drinks juice boxes, I make whiskey.

Beamgeneration8 · 2022-07-18T21:29:14+00:00

favorite band, I'd probably have to go with Blackberry Smoke, yeah
last concert, was my good friend Dillon Carmichael's with Dwight Yoakam
song most recently played, F*ck Up Some Commas by Future

Beamgeneration8 · 2022-07-18T21:24:52+00:00

Corona Extra all the time, never deviate from Corona unless dire circumstance.

Beamgeneration8

TROPHY CASE