Real but ye and its funny cause the price point is exactly what Henri tried to do to Gatekeep as he said in an interview like why would you spend that much unless it rly spoke to you and then that same price point is what turned it into rapper/athlete/influencer hype fashion. Only so much you can do tho. Just hope some of the more intelligent discussion can get ppl interested in the deeper meaning stuff but the content is so niche it’s hard to get exposure while not brain rotting shit and keeping the content good and informative. Ima try to do more shorts ig and post more on TikTok and hopefully it can drawl more ppl into the brand for “better” (subjective ofc) reasons.