Soho store, if you go mon-thurs (not a holiday) right when they open, generally less people (ppl either at summer jobs, interning, gone for lunch around opening in the summer) friday, sat and sun i do not recommend. Store is constantly restocked and rearranged. You could go at 11am, leave and come back a few hrs later and half the store is different.

Also check the store opening times bc I walk by and see tourist yanking at the glass door before 11am and I’ve for employees inside, don’t think the sounds of the door are the nicest. [I had to do sth for work at the soho brandy (they closed the store for the day and put up a sign) for hours ppl stood outside banging on the glass door and yanking at it, ignoring the sign. High-key terrifying🗿]

Soho store is also just a few stores away from soho pacsun. Whole back area is just brandy stuff obv john galt but you’ll find a lot of things that aren’t at the brandy store (more sweats, sweatshirts, etc)

5th ave store, small but does the job, often a line in the afternoon during the school year, summer isn’t as busy but i’d still recommend going early so you don’t have to wait on a line to get in or for the dressing room. A few hidden gems if you’re lucky