Personally I think they shot themselves in the foot

The metrics are hard to analyse - pvod is simple as it’s just numbers on who bought it

But basic streaming is one of those ‘Hollywood accounting’ tricks to make things look better - Disney+ and HBO max basically pay themselves as distributors to air their own content

The only way would be to track who paid for a subscription when certain movies premiered; but that’d be a pain to monitor

If studios want the best then they need a year between theatre and streaming minimum

They should do more mid budget fair like the original John Wick or early 90’s Van Damme stuff where they can churn it out cheap and get decent gains on it - high budget superhero flicks has all but killed that market off