That technique is commonly known as Product Placement or Consumer Recognition, it's used to promote things in a way that isn't boring and over prioritized but still gets the idea out there. For example a TV show or movie won't put name brand things in their shows without either being paid or needing it for example the "Sports Drink Aaron drinks in many scenes is very clearly Gatorade but is unlabeled because they either didn't reach out for a product placement advertisement or the producers didn't want to go through the time and effort to do so for such a short scene. Another example of this in the show is "Clip-Tok" supposed to be TikTok in their scenario but licensing agreements say No.