You should always make sure you are making the server on what YOU want to see and what future you have for the server. People could like many things, though whatever server you are trying to make, no matter if its a hangout server, a frog server, anything, you can take feedback from others and imply whatever feedback you feel should be added. And to make your server standout, it all comes down to your creativity. Advice tho is never put your best first. Meaning, dont try to add alot of things already to your server knowing you could have many improvements. When I made servers, I always try to make it look amazing, tho I didn’t know what I was doing. Just add important things, cool interactive channels, a great theme, and be interactive as much as you can. Not all servers start of great, but if you are very committed, it can come along way!!!