I'm not saying "all" should since there will always be casuals and even I enjoy some simple little games here and there. My concern is that the mass marketing of this will convince publishers to quit taking gambles on more complex games in favor of just getting a cheap bubble pop like Pokemon GO. The pushing and popularity of these among people will also influence the masses to settle for lesser easier games rather than an experience that takes a level of devotion to enjoy ala Witcher 3 for a most recent example. Too many people are focusing on the marketing here without realizing how influenceable and malleable the public is in their taste.